How Technology Influences Planning And Attendee Experience In Business Events
The advent of technology into event planning and management workspace is causing it to change manifold. Things have been changing at a massive speed and event planners are continuously trying new ways to better engage their audience. Technology is enabling planners to rethink strategies traditionally practiced and formulate new ones. Nowadays, one cannot even think about techless corporate gatherings because there is so much technology has to offer for a trade show, conference, meeting, seminar or a product launch event. Regardless of the type, technology is playing its part in boosting audience engagement for corporate planners. Here we are sharing how technology is affecting the planning and experience of business events.
No more sleeping during an event:
Though informational and beneficial, business events are boring and hectic. How can you manage to sit idle on a single chair for 2-3 hours? Therefore, planners hire speakers that can keep their audience attentive and alive during the gathering. However, the weight is now being shared by technology as it is providing new ways to keep the audience attached. For example, you can speak for a couple of hours if instead of a giant video wall, you can share screen by providing a tablet for each attendee. The attendees will not only be able to see everything closely but also can interact with the tablet easily. Hence it will keep them attentive. You can get as many tablets as you want from a local iPad rental provider for corporate events.
Social media fosters connectivity:
Social media is a great platform to share what is happening in your circle. People nowadays are really addicted to social media. We share everything we do in a day. During an event, people would like to share their states but planners can take that opportunity and transform it for themselves too. Consider creating a social media wall, where you can show the latest tweets, status updates from your attendees. This will create a buzz among the attendees and everyone would like to be featured on the video wall. A nice photo booth is also a great way to create different memories and foster brand awareness.
Virtual reality is transforming the whole scenarios:
The latest addition to the fleet of audiovisual technologies is a virtual reality for corporate events. Groundbreaking, this technology is transforming event spaces into a completely different tech-savvy gathering. Consider a product launch where you can virtually drive a car even though it is not being developed yet. Also, you can try new clothes to find out how you will look even before you try the cloth on. Similarly, virtual reality can give complete virtual tours of a different kind. Event planners can also conduct surveys with the help of VR to generate more and more leads.
Gamification makes it memorable:
Another way technology is boosting the onsite event presence for the corporate gathering is through gamification. Technology enables event planners to gamify the whole arena. This will boost the interaction of attendees and also create unforgettable memories for the attendees. Not only this but gamification also does better in collecting of leads and identifiable information other than pulling crowds towards the booth.